Case Study

The Challenge

We began working with OKA, a British luxury furniture retailer, in Jan 2015 with a clear goal to increase organic search revenue.

What We Did

    • Prioritised SEO strategy by value – focusing on new customer acquisition for interior/outdoor furniture, whilst providing existing customers with information on new designs, and inspirations.
    • Worked backwards from revenue target – taking the organic search conversion rate, we determined the new search traffic levels we needed to reach.
    • We targeted search terms that would bring in a sufficient amount of traffic to meet the identified target traffic.
    • Content creation – we created a production, publish and outreach calendar for each quarter. This allowed us to have the content written, published and promoted as the seasonality started.
    • With the target keyword categories, individual keywords and landing pages we were able to improve rankings.


  1. Since working together we have increased organic search revenue by 109.42%
  2. Won Best Use of Search in Retail at the 2016 UK Search Awards

I find BlueGlass an extremely proactive team. Their innovative ideas have had a very impressive impact on our organic search visibility and revenue.

Jack Stevens, Ecommerce Manager, OKA Direct

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OKA - Best Use of Search in Retail (UK Search Awards 2016) | BlueGlass