We identified three clear themes to generate content campaigns to different target influencer groups: fashion, movies and food.
What We Did
- We developed a series of creative data-driven guides and ran a blogger event to involve influencers and engage with Expedia’s target audience.
- Across our campaigns, we generated coverage from over 125 authority publishers, with a significant impact on organic-search-converting keywords and traffic to key target landing pages.
- Won Best Use of Search in Travel at the 2016 UK Search Awards