Learn how we generated digital PR coverage from over 150 authority publishers

Strategy

We identified three clear themes to generate content campaigns to different target influencer groups: fashion, movies and food.

What We Did

  1. We developed a series of creative data-driven guides and ran a blogger event to involve influencers and engage with Expedia’s target audience.

Results

  1. Across our campaigns, we generated coverage from over 125 authority publishers, with a significant impact on organic-search-converting keywords and traffic to key target landing pages.
  2. Won Best Use of Search in Travel at the 2016 UK Search Awards

If you’d like discuss how we can help take your SEO and content marketing to the next level, then please get in touch.
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London
EC1N 7TJ
UK