Why we’ve made our BlueGlass culture book public

At BlueGlass, we’ve put a lot of work into defining, protecting and communicating our culture and in the spirit of transparency, we have decided to make our company culture book completely public:

In the early days we didn’t need this – but as we’ve grown, the culture book has become an important part of how we collate, document and communicate our vision, mission and values to share with new starters…

That said, we’re far from being a corporate company. It’s not about being formal, or pretending to be something we’re not – it’s about trying to showcase who we are, how BlueGlassers’ can thrive in their careers and to be honest about the challenges. If this isn’t the best fit for someone, that’s also fine – it’s best for everyone to know this early.

As with any agency, the people in our team are the most valuable asset we have. In order for us to grow and improve – the challenge is clear, we need to attract talent and for our team to innovate and improve with us.

We also believe that great content marketing should be about telling your brands story to your target audience, and in this case we thought what better way to do that, than to be completely transparent about who we are and where we’re going as an agency.

I’d love to hear your feedback on this, and by the way – we’re recruiting too 🙂

 

Kevin Gibbons is UK managing director of BlueGlass - he has been involved in digital marketing since 2003 and frequently speaks/writes at industry leading events and publications. Connect on LinkedIn and Twitter.

by Kevin Gibbons


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