Blog by Irma Hunkeler

Irma joined BlueGlass in 2013 with a strong background in data research. She is very passionate about the role data-driven search and content marketing plays in driving clients revenue. Her team provides valuable, industry-specific insights to clients, in order to optimise their content and outreach activities.

Irma Hunkeler 2 years ago

These blogger outreach approaches and handy tools will help you: save time at work establish valuable industry connections get your placements on high-profile websites I landed my job at BlueGlass thanks to outreach. I was an outreacher and I didn’t even know it. I always wanted to work for the company, but back then they […]

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Irma Hunkeler 4 years ago

It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible touch point between you and your target market, websites and blogs are a great way to present products or services to the online community. For in-house marketers, I’ve put together a few learnings and tips […]

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Content Marketing Show - Chelsea Blacker
Irma Hunkeler 4 years ago

With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the 31st of May was a sell-out.  It brought together some of the top people within the industry to share their experiences and knowledge of content marketing. The Sir Alex Ferguson’s way of Building the Best […]

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SEO & Content Marketing Agency
Driven by Creativity. Backed by Data.
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Irma Hunkeler - Head of Content | BlueGlass