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At BlueGlass, we’ve put a lot of work into defining, protecting and communicating our culture and in the spirit of transparency, we have decided to make our company culture book completely public: In the early days we didn’t need this – but as we’ve grown, the culture book has become an important part of how we […]

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You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain: I've just deleted disavow file for experiment site which was previously hit by penguin penalty – here's benchmark, will report back! […]

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Here at BlueGlass, we really love social media. It’s enabled us to grow our agency, expand our network and showcase what we do every day to the wider public. However, during this modern era of regular, fast change, there are plenty of ways to improve the content that’s published on social media and the ways […]

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Rich-snippet-vs-rich-cards-example

Want to increase click-through rate to your site by 100%? Not a bad proposition right? This why you should be thinking about featured snippets for EVERY piece of content you write. Featured snippets have been a hot topic this year, but this post will give you a: Business case and proposition to put to higher management […]

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We started a monthly book club at BlueGlass earlier this year, to build upon our office library, where anyone can buy a book they would like to read and share with the team once they’ve read it. This has been a great way to embrace one of our core values of learning. Every new starter in our team […]

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Virtual Reality

I have a confession. Until recently I hadn’t really given virtual reality too much thought… Sure it looks like a lot of fun for gamers, but for marketers? Surely not! The novelty will wear off and it will never catch on for a mainstream audience… Then I saw Robert Scoble talk about virtual reality (VR) at […]

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Last week, myself, Irma, Sam, Raphael, Nicole, Marion and Chelsea headed to Las Vegas for Pubcon 2016: We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason it was great to be able to go […]

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Content Marketing Tips

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd. I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results: 1) Define what content marketing success looks like For example: You have […]

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“Kev, how can you still consider yourself an MARKETER? When was the last time you actually did any MARKETING for your own agency?” I get questions like this a lot…and they bother me each time. And here’s the rub… I’m the one asking them…of myself. You see, I’ve ran digital marketing agencies since 2006. I’ve […]

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Last week, our London and Zurich teams headed to Switzerland for the BlueGlass Winter Summit 2016. It was a chance to catch up with our continental counterparts and celebrate the success of an amazing year. More importantly, it was an opportunity to share what we’d learned and think ahead to the many exciting projects coming […]

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