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avatar Kevin Gibbons 7 days ago

Last week, myself, Irma, Sam, Raphael, Nicole, Marion and Chelsea headed to Las Vegas for Pubcon 2016: We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason it was great to be able to go […]

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Google penguin disavow
avatar Kevin Gibbons 2 weeks ago

1 Week Update: No news is good news? It’s now 1 week since we removed the disavow file from our experiment site, and we have to say, so far the impact has been minimal… Google Search Console – Search Analytics Report: This shows that the average position has dropped slightly, then increased slightly – but nothing […]

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Content Marketing Tips
avatar Kevin Gibbons 3 months ago

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd. I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results: 1) Define what content marketing success looks like For example: You have […]

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avatar Kevin Gibbons 4 months ago

“Kev, how can you still consider yourself an MARKETER? When was the last time you actually did any MARKETING for your own agency?” I get questions like this a lot…and they bother me each time. And here’s the rub… I’m the one asking them…of myself. You see, I’ve ran digital marketing agencies since 2006. I’ve […]

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BlueGlass Winter Summit
avatar James Barrass-Banks 6 months ago

Last week, our London and Zurich teams headed to Switzerland for the BlueGlass Winter Summit 2016. It was a chance to catch up with our continental counterparts and celebrate the success of an amazing year. More importantly, it was an opportunity to share what we’d learned and think ahead to the many exciting projects coming […]

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avatar Kevin Gibbons 7 months ago

Content marketing is hard. Actually, let me clarify that a bit…GREAT content marketing is hard! One of the biggest reasons why it’s so hard nowadays is that there are just SO many choices. Every single day, I see blog posts, columns, tweets and updates telling me the million different things that I HAVE TO BE […]

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avatar Matt Tidby 11 months ago

The Art of War is believed to have been written around 2,500 years ago by Sun Tzu, a high-ranking Chinese military general. A concise bible for military strategy, its thirteen chapters designate key concepts and challenges that must be understood to achieve ultimate military victory, quickly and efficiently. The guidance in The Art of War […]

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The marble copy of Michelangelo's David in the Piazza della Signoria, in Florence, Italy.
avatar Kevin Gibbons 12 months ago

I recently spent a long weekend in Rome. While I was there, I was surrounded by art, by masterpieces. Creativity was everywhere. From the painters I walked by in the promenade, to the Sistine Chapel and Coliseum, to the artful way dishes are put together. You could tell everything was created with such passion, precision, […]

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avatar Raphael Bienz 1 year ago

Goodbye web search – we will miss you! Google has implemented a new logo. This was last week’s breaking news online. The new look – I’ll leave judgement of its appeal to graphics and design experts – is only half the story. For me, the far more relevant implication of the simple “G” with its 4 colourful […]

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avatar Anna-Lena Müller 1 year ago

Optimising your app for the app store? BlueGlass’ Anna-Lena Müller explains the building blocks of app store optimisation (ASO) components and the differences between the Apple and Google Play Store.  App store optimisation (ASO) is a subset of app marketing which has long been underestimated and disregarded. Quite rightly, today it’s growing in popularity, because it’s all […]

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