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avatar Kevin Gibbons 1 month ago

“Kev, how can you still consider yourself an MARKETER? When was the last time you actually did any MARKETING for your own agency?” I get questions like this a lot…and they bother me each time. And here’s the rub… I’m the one asking them…of myself. You see, I’ve ran digital marketing agencies since 2006. I’ve […]

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BlueGlass Winter Summit
avatar James Barrass-Banks 3 months ago

Last week, our London and Zurich teams headed to Switzerland for the BlueGlass Winter Summit 2016. It was a chance to catch up with our continental counterparts and celebrate the success of an amazing year. More importantly, it was an opportunity to share what we’d learned and think ahead to the many exciting projects coming […]

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avatar Kevin Gibbons 4 months ago

Content marketing is hard. Actually, let me clarify that a bit…GREAT content marketing is hard! One of the biggest reasons why it’s so hard nowadays is that there are just SO many choices. Every single day, I see blog posts, columns, tweets and updates telling me the million different things that I HAVE TO BE […]

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avatar Matt Tidby 8 months ago

The Art of War is believed to have been written around 2,500 years ago by Sun Tzu, a high-ranking Chinese military general. A concise bible for military strategy, its thirteen chapters designate key concepts and challenges that must be understood to achieve ultimate military victory, quickly and efficiently. The guidance in The Art of War […]

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The marble copy of Michelangelo's David in the Piazza della Signoria, in Florence, Italy.
avatar Kevin Gibbons 9 months ago

I recently spent a long weekend in Rome. While I was there, I was surrounded by art, by masterpieces. Creativity was everywhere. From the painters I walked by in the promenade, to the Sistine Chapel and Coliseum, to the artful way dishes are put together. You could tell everything was created with such passion, precision, […]

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avatar Raphael Bienz 11 months ago

Goodbye web search – we will miss you! Google has implemented a new logo. This was last week’s breaking news online. The new look – I’ll leave judgement of its appeal to graphics and design experts – is only half the story. For me, the far more relevant implication of the simple “G” with its 4 colourful […]

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avatar Anna-Lena Müller 1 year ago

Optimising your app for the app store? BlueGlass’ Anna-Lena Müller explains the building blocks of app store optimisation (ASO) components and the differences between the Apple and Google Play Store.  App store optimisation (ASO) is a subset of app marketing which has long been underestimated and disregarded. Quite rightly, today it’s growing in popularity, because it’s all […]

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avatar Irma Hunkeler 1 year ago

These outreach approaches and handy tools will help you: save time at work establish valuable industry connections get your placements on high-profile websites I landed my job at BlueGlass thanks to outreach. I was an outreacher and I didn’t even know it. I always wanted to work for the company, but back then they weren’t […]

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avatar Kevin Gibbons 1 year ago

We’re delighted to announce that BlueGlass is opening a new office in Tallinn, Estonia. This expands our content marketing service offering across Europe, specifically strengthening our capabilities in WordPress design and development. A common challenge for brands is in combining user experience with SEO and content marketing. Being able to offer UX and WordPress design/development […]

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avatar Kevin Gibbons 1 year ago

I find the challenge with local search marketing is that you need to put yourself into the shoes of the local business in order to really focus on what is best for their business. You have to consider any issues and constraints of a small business, the importance of measuring around real world goals and […]

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