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avatar Antonio Wedral 1 month ago

When coming up with the concept for our Christmas infographic, we, of course, had to do a lot of difficult research. Initially, the results brought more laughter to the office than statistics… However, we battled through, and the laughter progressed as we discovered some incredible statistics about Santa’s Christmas Eve. How Many Calories Does Santa […]

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BlueGlass - UK Search Awards
avatar Kevin Gibbons 2 months ago

Last night was a great way for us to celebrate the end of a great year – where BlueGlass won big at the UK Search Awards, taking home Best Use of Search in both travel and retail sectors, with two fantastic clients – OKA and Expedia. Our focus has always been doing outstanding work for our […]

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Content Marketing Agency of the Year
avatar Kevin Gibbons 2 months ago

We’re very proud to have last night won Content Marketing Agency of the Year at the 2016 Drum Network Awards! . @blueglass takes home the award for 'Content Marketing Agency of the Year' #DrumNetworkAwards pic.twitter.com/3oP8ds3SIL — The Drum Network (@TheDrumNetwork) November 24, 2016 Here’s James and Gavin picking up the award, which really has been […]

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Rich-snippet-vs-rich-cards-example
avatar Sam Hurley 2 months ago

Want to increase click-through rate to your site by 100%? Not a bad proposition right? This why you should be thinking about featured snippets for EVERY piece of content you write. Featured snippets have been a hot topic this year, but this post will give you a: Business case and proposition to put to higher management […]

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avatar Kevin Gibbons 2 months ago

We started a monthly book club at BlueGlass earlier this year, to build upon our office library, where anyone can buy a book they would like to read and share with the team once they’ve read it. This has been a great way to embrace one of our core values of learning. Every new starter in our team […]

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Virtual Reality
avatar Kevin Gibbons 3 months ago

I have a confession. Until recently I hadn’t really given virtual reality too much thought… Sure it looks like a lot of fun for gamers, but for marketers? Surely not! The novelty will wear off and it will never catch on for a mainstream audience… Then I saw Robert Scoble talk about virtual reality (VR) at […]

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avatar Kevin Gibbons 3 months ago

Last week, myself, Irma, Sam, Raphael, Nicole, Marion and Chelsea headed to Las Vegas for Pubcon 2016: We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason it was great to be able to go […]

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Google penguin disavow
avatar Kevin Gibbons 3 months ago

2 Week Update – drop in average position, followed by back to starting point:  We’re now 2 weeks into the disavow removal test, and the average position of rankings has dropped after my last update, but quickly rose back up – from an initial starting point of 10.2 (13th October), the average position dropped to […]

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Content Marketing Tips
avatar Kevin Gibbons 6 months ago

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd. I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results: 1) Define what content marketing success looks like For example: You have […]

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avatar Kevin Gibbons 7 months ago

“Kev, how can you still consider yourself an MARKETER? When was the last time you actually did any MARKETING for your own agency?” I get questions like this a lot…and they bother me each time. And here’s the rub… I’m the one asking them…of myself. You see, I’ve ran digital marketing agencies since 2006. I’ve […]

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