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10 in-house tips for getting content marketing & SEO buy-in

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Internally, November is the time of year when everyone is looking forward to their new year budgets. No matter what your organisation’s gatekeeper looks like (CMO, line manager, Managing Director), you need to inspire sign off. And with the UK economy beginning to look up, there’s no better time than now to push for additional budget as you plan for the New Year.

  1. Propose new budget spend as a test. Even if you know a new approach will work, starting the initiative small means you appear experimental, curious, and innovative, while being cautious with your organisation’s investment. You can agree on KPIs, and ensure additional investment and sign off if your test meets expectations. This approach ensures your budget gate-keeper is comfortably in control.
  2. Take advantage of procurement. Your procurement team LOVES measuring ROI, assessing your agency relationships, helping you decide where to spend next year’s budget and how to plan it. Let them be of service!

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31 Tips to boost your digital PR outreach relationships

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It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible touchpoint between you and your target market, websites and blogs are a great way to present products or services to the online community.

For in-house marketers, I’ve put together a few learnings and tips which I think will help you make the most of your digital PR potential, in the realm of bloggers.

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What Brands Forget About Bloggers

Brands tend to think bloggers operate like other traditional marketing avenues, don’t make this mistake. Don’t forget these three things, at the risk of bloggers disliking you:

1. Bloggers spend a lot of time maintaining and updating their blog!

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