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Things you can do today to kick-start your Digital PR

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Digital PR can be defined in a number of different ways. Some commonalities amongst definitions is that the practice uses strategies from the following other practices: SEO, PR, link building, content marketing, advertising, and journalism. For simplicity’s sake, let’s say: 

Digital PR is the creation of content in order to earn high-quality, relevant, inbound backlinks to increase the SEO ranking of a brand, product, or website.

Digital PR is mainly done to earn backlinks from high-authority websites. The thinking goes, more high-quality links equals more ‘link juice’ to the site, to help it rank better on SERPs. But Digital PR can do even more than that. It can positively contribute to other important aspects, such as:

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31 Tips to boost your digital PR outreach relationships

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It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible touchpoint between you and your target market, websites and blogs are a great way to present products or services to the online community.

For in-house marketers, I’ve put together a few learnings and tips which I think will help you make the most of your digital PR potential, in the realm of bloggers.

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What Brands Forget About Bloggers

Brands tend to think bloggers operate like other traditional marketing avenues, don’t make this mistake. Don’t forget these three things, at the risk of bloggers disliking you:

1. Bloggers spend a lot of time maintaining and updating their blog!

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