Why We Joined BlueGlass

Kevin Gibbons16 November, 2012

Yesterday we announced that Quaturo has been acquired by BlueGlass Interactive and will be forming BlueGlass UK in London! You can read more about the official announcement from BlueGlass here or the TechCrunch coverage here, but I just wanted to give you an overview on what this means for us at Quaturo. This is very exciting news for all of us. BlueGlass is an agency I have personally admired for a long time. Their team is packed full of world-class talent, and they are real thought leaders within the search industry--not just in the U.S., but globally. The whole Quaturo team will be joining BlueGlass to form BlueGlass UK. We’re all hugely looking forward to teaming up and bringing BlueGlass knowledge and expertise into the UK market and to client campaigns.

Who are Quaturo?

For people who are reading this without an understanding of who Quaturo are--we are a content marketing agency based in London. We currently have a team of five people (by the way, we are aggressively hiring right now so please get in touch), all of whom have very strong search marketing backgrounds, which have evolved into a specialised content marketing approach. We work with a number of large brands in the UK, including Vistaprint, UCAS, Wonga, and Audley Travel. I’ve been involved in search myself for the last ten years, and our team often speaks at leading events such as SMX, SES, a4uexpo, SAScon, BrightonSEO, and ThinkVisibility. We also write frequently on industry blogs including Econsultancy, Search Engine Watch, and Search Engine Land.

Who are BlueGlass?

BlueGlass has an incredible reputation in the U.S. as a leading digital marketing agency. Every time I see the likes of Greg Boser, Loren Baker, and Chris Winfield speak, I always feel I’ve learned something new. I remember being very impressed with all of them at Pubcon 2011. I followed that up by going to the excellent BlueGlass LA conference in April 2012. Ironically, I’ve just found one of my tweets from Pubcon last year:

BlueGlass uses proprietary technology to offer cutting-edge online marketing services. They work with some of the biggest brands in the world, companies such as Disney, Allstate, eBay, Macy's, HSN, Conde Nast, and many more. Working more closely alongside BlueGlass over the last few weeks has given us great insight into how differently they do things, and how we can make a real impact in the UK. You may have also noticed us writing on the BlueGlass blog recently, and you can expect to see more of that soon.

What can you expect from BlueGlass UK?

Quaturo has been making significant moves forward as a leading content marketing agency in the UK, and has been working with a number of big brands already. [caption id="attachment_30626" align="aligncenter" width="450"] Greg Boser, Richard Zwicky, and myself at the BlueGlass UK office[/caption] We set ourselves some big goals and challenges when launching Quaturo, most of which we are well on the way to achieving. While an acquisition was certainly not something we were seeking, we quickly found that we shared a very similar vision with BlueGlass, and it was a perfect fit in many ways. It’s always been an ambition of mine to compete and bridge that gap between boutique/specialised and large agencies. Joining BlueGlass allows us to achieve those goals, and take things to the next level by managing campaigns together on a global scale. BlueGlass has a proven track record of changing the way companies market themselves online with extraordinary strategies, services, and software powered by the best minds in digital marketing. We’re all very excited to have the opportunity to bring this to the UK!

Join us in celebrating the news! 

We celebrated with our London launch party last night and got to see many of you there. If you’re in the U.S., we hope to see you out at BlueGlassX in December! We have plenty of exciting things planned over the coming months. We’ll be looking to expand our team and work with more exciting brands in the very near future. Please contact us to find out more!

 

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