Content Marketing – Are You in the 62%? [Infographic]

Kevin Gibbons 3 years ago

This week has been a hugely exciting one for everyone here at Quaturo BlueGlass UK!

Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon Econsultancy / Outbrain content marketing survey report.

As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways.¬†Interestingly, the results show that 38% of companies already have a content marketing strategy. There’s a long way to go, but with 90% of companies agreeing that content marketing will become more important over the next 12 months, it’s looking like the gap will be significantly closing on the 62% who are missing out right now.

Content Marketing in the UK


So where do you fit? Are you one of the 38% of companies that have a content marketing strategy in place? Or are you one of the 62% who may be missing a big opportunity?

Kevin Gibbons is managing director of BlueGlass UK - he has been involved in digital marketing since 2003 and frequently speaks/writes at industry leading events and publications.
  • Jon

    The infographic does not seem to display on iPhone or iPad? Or is it just me….

    • Kevin Gibbons

      Thanks Jon – just fixed it! Problem was it was saved as a PNG before, so updated to JPG instead.

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