This week has been a hugely exciting one for everyone here at
Quaturo BlueGlass UK!
Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon Econsultancy / Outbrain content marketing survey report.
As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways. Interestingly, the results show that 38% of companies already have a content marketing strategy. There’s a long way to go, but with 90% of companies agreeing that content marketing will become more important over the next 12 months, it’s looking like the gap will be significantly closing on the 62% who are missing out right now.
So where do you fit? Are you one of the 38% of companies that have a content marketing strategy in place? Or are you one of the 62% who may be missing a big opportunity?