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Raphael Bienz 1 month ago

More Than Just a New Google Logo

Goodbye web search – we will miss you! Google has implemented a new logo. This was last week’s breaking news online. The new look – I’ll leave judgement of its appeal to graphics and design experts – is only half the story. For me, the far more relevant implication of the simple “G” with its 4 colourful […]

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Anna-Lena Müller 4 months ago

What Everybody Ought to Know About App Store Optimisation (ASO)

Optimising your app for the app store? BlueGlass’ Anna-Lena Müller explains the building blocks of app store optimisation (ASO) components and the differences between the Apple and Google Play Store.  App store optimisation (ASO) is a subset of app marketing which has long been underestimated and disregarded. Quite rightly, today it’s growing in popularity, because it’s all […]

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Irma Hunkeler 4 months ago

How to Find 50+ Email Addresses for Your Next Outreach Campaign

These outreach approaches and handy tools will help you: save time at work establish valuable industry connections get your placements on high-profile websites I landed my job at BlueGlass thanks to outreach. I was an outreacher and I didn’t even know it. I always wanted to work for the company, but back then they weren’t […]

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Kevin Gibbons 4 months ago

BlueGlass Opens New Office in Tallinn!

We’re delighted to announce that BlueGlass is opening a new office in Tallinn, Estonia. This expands our content marketing service offering across Europe, specifically strengthening our capabilities in WordPress design and development. A common challenge for brands is in combining user experience with SEO and content marketing. Being able to offer UX and WordPress design/development […]

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Kevin Gibbons 6 months ago

25 Things You Need To Know About Local Search

I find the challenge with local search marketing is that you need to put yourself into the shoes of the local business in order to really focus on what is best for their business. You have to consider any issues and constraints of a small business, the importance of measuring around real world goals and […]

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Claudia Donia 8 months ago

Alps, Algos & Après-Ski: 4 Days in the Life of a BlueGlass Winter Summit Attendee

Last week, BlueGlass London and BlueGlass Zurich spent an exciting weekend together in Switzerland for the BlueGlass Winter Summit 2015. We had a brilliant time walking around the lovely Zurich, eating delicious food, enjoying the local wine/beer, spending time together and trying to not cause any avalanches on the slopes! (A beautiful view of Zurich […]

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Kevin Gibbons 9 months ago

Announcing: BlueGlass Ski 2015!

To celebrate the start of 2015, we’ve decided to take a winter ski long weekend for an exclusive group of 20 digital marketing professionals to join us and enjoy some fun on the slopes in the Swiss Alps! * Please note we are only able to offer this to a limited number of people on […]

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Russell McAthy 11 months ago

The Secrets of Data Driven Content Success? [Hint: Segmentation, Personalisation and Targeting]

What I want you to think about is why we write content and why businesses should be prioritising it. Content marketing has grown within the digital sphere over the past few years in both the amount of business requirement and the acceptance of its value. Unfortunately, value is often perceived and doesn’t actually correlate with […]

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Irma Hunkeler 11 months ago

The Secret to Building the Best Local Search Profile

There’s a world of opportunities for every business to have its local online presence stand out from the crowd. That requires thinking differently, so I’m going to share some great examples and little known secrets to show you how brands can maximise their success at a local level. Google My Business was recently revamped and […]

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Andy Miller 1 year ago

Tips to Configure GA to Show the Value of Content

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.   PR has always been a tricky one to attribute direct value to. Aside from the increase in rank that PR lead companies tend to be awarded, understanding what measurable impacts putting your brand in […]

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