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How to find email addresses for your next outreach campaign

How-I-Got-An-80-Response-Rate-For-My-Top-Influencers-Outreach-Campaign2

These blogger outreach approaches and handy tools will help you:

  • save time at work
  • establish valuable industry connections
  • get your placements on high-profile websites

I landed my job at Re:signal thanks to outreach. I was an outreacher and I didn’t even know it. I always wanted to work for the company, but back then they weren’t advertising any open positions. But I really wanted to work for them. Really really.

A quick swizz of the Re:signal site and I found a fairly generic ‘hello@’ email address and an online form. A quick scan of the About Us page gave me some LinkedIn details for my very lovely colleagues, but I kind of knew that wouldn’t be enough. So I used outreach tactics to get my foot in the door.

I won’t tell you which tool I used (hint though: I’ve listed it below), but with a bit of imaginative thinking and a really useful piece of kit, I got myself a direct line to the people at the top. The rest is history, says modest me. And it took me about the same time it’s just taken me to make a cup of tea as I sit and write this blog.

Nowadays I use similar outreach tactics every day –

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31 Tips to boost your digital PR outreach relationships

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It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible touchpoint between you and your target market, websites and blogs are a great way to present products or services to the online community.

For in-house marketers, I’ve put together a few learnings and tips which I think will help you make the most of your digital PR potential, in the realm of bloggers.

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What Brands Forget About Bloggers

Brands tend to think bloggers operate like other traditional marketing avenues, don’t make this mistake. Don’t forget these three things, at the risk of bloggers disliking you:

1. Bloggers spend a lot of time maintaining and updating their blog!

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187 key takeaways from the content marketing show

Content Marketing Show - Chelsea Blacker

With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the 31st of May was a sell-out.  It brought together some of the top people within the industry to share their experiences and knowledge of content marketing.

The Sir Alex Ferguson’s way of Building the Best (Content) Team
Danny Denhard, VoucherCodes.co.uk
@dannydenhard
httpss://plus.google.com/112080127184383819662/posts

1. The team is the most important part when you’re picking content.
2. It is all about picking and having the right qualities.
3. You need a good goalkeeper in your team that is safe, has attention to detail, has great agility and protects the project.
4. You need a centre back in your team that communicates and leads the team from the front.
5. You need a Midfield workhorse in your team to do the ugly thing, to work for the team and get the best results out of you and your team.
6. You need an attacking midfield, the creative part of the team, who creates a system and communicates with people and drive the team forward in their own style.
7. You need at least one striker for every project, the PR and social media people.  These will go and get you the results that you need.
8. If you don’t have a natural born leader in your team you’re going to struggle to get the right results.
9. Know when to make substitutions in order to keep it fresh and to get the best out of your people.
10. You need a substitution bench with reliable people.
11. Squad rotation helps to keep it fresh.
12. Make the project last until the final whistle –

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