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What everybody should know about app store optimisation (ASO)

App Store Optimization

Optimising your app for the app store? Re:signal’ Anna-Lena Müller explains the building blocks of app store optimisation (ASO) components and the differences between the Apple and Google Play Store. 

App store optimisation (ASO) is a subset of app marketing which has long been underestimated and disregarded. Quite rightly, today it’s growing in popularity because it’s all about improving product visibility within app stores and stimulating users to actually download an app.

Two stats about apps that make ASO important:

  • there are more than two million mobile apps in the large app stores
  • about 63% of apps are discovered and downloaded while browsing through the app stores

So –

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How to find email addresses for your next outreach campaign

How-I-Got-An-80-Response-Rate-For-My-Top-Influencers-Outreach-Campaign2

These blogger outreach approaches and handy tools will help you:

  • save time at work
  • establish valuable industry connections
  • get your placements on high-profile websites

I landed my job at Re:signal thanks to outreach. I was an outreacher and I didn’t even know it. I always wanted to work for the company, but back then they weren’t advertising any open positions. But I really wanted to work for them. Really really.

A quick swizz of the Re:signal site and I found a fairly generic ‘hello@’ email address and an online form. A quick scan of the About Us page gave me some LinkedIn details for my very lovely colleagues, but I kind of knew that wouldn’t be enough. So I used outreach tactics to get my foot in the door.

I won’t tell you which tool I used (hint though: I’ve listed it below), but with a bit of imaginative thinking and a really useful piece of kit, I got myself a direct line to the people at the top. The rest is history, says modest me. And it took me about the same time it’s just taken me to make a cup of tea as I sit and write this blog.

Nowadays I use similar outreach tactics every day –

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