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5 steps to configure Google Analytics to measure the value of content

Direct_Traffic

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.

PR has always been a tricky one to attribute direct value to. Aside from the increase in rank that PR lead companies tend to be awarded, understanding what measurable impacts putting your brand in front of users in their day-to-day lives has, takes some work and an analytical mind. But a large part of the reason this can be quite a daunting task is that the Google Analytics is not configured properly to analyse how your users are behaving.

So in this post, I want to look at a few simple things that you can do in Google Analytics to help you to show direct value to your PR and content activity. This will become vital when measuring the business value of content campaigns, which extends beyond likes &

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How to create newsworthy content to secure publisher coverage

how to make newsworthy content

The concept of newsworthy content is one that every brand should be chasing. The phrase “great content” is a widely used one but by its nature it’s extremely difficult to actually qualify as it’s rather subjective and extremely broad! In a lot of cases I much prefer to use the term newsworthy as it identifies with the ideas behind the content rather than the production value and delivery. There’s no reason why any brand can’t create newsworthy content on a relatively low budget, something that can be shown in the examples given throughout the presentation.

The components of newsworthy content

In order to be able to classify content as newsworthy we can distil the concept into 5 separate areas –

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