Who’s creating the best travel content marketing?
What are the best examples you’ve seen for content marketing in travel?
British Airways have been producing some incredible campaigns recently. I often think the term “content marketing” is thought of as an online campaign, but I wouldn’t restrict it just to that.
The #Lookup campaign BA have produced is very effective, firstly because it’s a very clever idea and it gets people talking – and, secondly, because it does a great job of integrating offline advertising with online marketing, encouraging people to share via the #Lookup hashtag to generate additional promotion via social media too:
They really understand their audience and make high-quality consumer-led content, which is why it works so well. A common mistake is that content is made by marketers to marketers –
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